ABOUT

Collaboration with Purpose


Inspiring consideration, informing purchasing decisions, and instilling loyalty and advocacy through coherent brand communications.

Affluent consumers think differently today. The digital world has changed the retail market, and consumer decisions are more informed than ever before. To be a ‘luxury’ brand today is not enough. Now, craft, provenance and a sense of authenticity inform high-end purchasing decisions. We’re living in a world that asks brands to communicate honestly with customers, and evolve their storytelling to cut through a saturated market; capturing a demanding audience’s attention, imagination and desire.

We are a collaborative content studio for luxury and premium brands, bringing stories and products to life through creative direction, strategy, editorial and production.



Meet the team




Darren Sital-Singh
Managing Director
darren@thejackal.com

Darren has an extensive background in men’s media, luxury and publishing. Previously publisher of ShortList and advertising director of UK Esquire; he has worked with some of the world’s most prestigious luxury brands such as Rolex, OMEGA, Cartier, Armani, Ralph Lauren, Hugo Boss and Chanel.


Daniel Tucker
Creative Director
dan@thejackal.com

With a decade’s experience across luxury brand communication projects, Daniel helps clients work out what story to tell, and how to tell it. From global product launches for Jaguar, an industry leading CRM programme for Audi, campaign creative for Turnbull & Asser, ongoing brand development for perfumer Floris, to launching consumer media brands.