MEDIA BRAND

The Jackal

 

Launched in March 2017, The Jackal is a media brand that understands what is important to the affluent, modern, urban man. The Jackal offers an elevated and curated edit of style, culture, career and London living with achievement, newness and discovery at the heart of the content.

With an audited circulation of 100,026 and a dynamic distribution model, the magazine connects with this elusive audience via London stations, airports, corporate businesses and upmarket hotels, members club and retailers; as well as via online, social, email, podcasts and events.
Editorial Direction, Creative Direction, Production, Distribution






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ART DIRECTION & PRODUCTION

London Sock Company


Three years into their business venture, the London Sock Company were commercially successful; however their creative assets were not at a similar level. Two days, four models, eight locations and 60 images later, it was a very different story. Capturing the lives of the their key customer profiles, we armed the communications team with coherent, storytelling creative assets to use across their channels and for PR.
Creative Direction, Photography, Shoot Production








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BRANDED CONTENT

Turnbull & Asser Newspaper


After completing a tone of voice project that refocused the brand on being the definitive British shirtmaker, we were asked to lead the content and creative direction of their seasonal newspaper. Our objective was to get past the well-told stories and take the reader deeper in to the brand and create more of a connection with the product. We provided a full service including managing the print production and distribution. 
Editorial Direction, Creative Direction, Photography, Production









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CAMPAIGN CREATIVE

Turnbull & Asser Campaign


Taking the brand back to basics, the campaign focused on the quality and detail of the humble white shirt, whilst retaining the brand’s creativity and intelligence. We produced print advertising artwork, social content and a film about their factory.
Creative Direction, Photography, Production








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PR & MARKETING COMMUNICATIONS

Oris Watches


Our founding client, Oris, is an independent family-run swiss watch brand trying to do things a little differently. Over the last three years we have produced rich photography and film with their ambassadors, partners, people and product. Each year we produce an informative and inspiring editorialised brand brochure for them, which covers their key pillars and is used globally.








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