Turnbull & Asser Newspaper

After completing a tone of voice project that refocused the brand on being the definitive British shirtmaker, we were asked to lead the content and creative direction of their seasonal newspaper. Our objective was to get past the well-told stories and take the reader deeper in to the brand and create more of a connection with the product. We provided a full service including managing the print production and distribution. 
Editorial Direction, Creative Direction, Photography, Production

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